Youth Mental Health
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Youth Mental Health
The tobacco industry’s replacement customers can’t legally buy their products but that hasn’t stopped the billion-dollar, Big Tobacco marketing machine from targeting kids with social media ads, fun flavors, and products that appear less harmful than their parent’s cigarettes.
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The tobacco industry has doubled down on addicting young people as their business model – harming kids’ health as they experiment with new products and flavors to see what sticks. Flavors such as menthol, Blue Razz, Banana Ice, and Arctic Cool Mint were created by the industry to mask the harsh taste of tobacco, which kids don’t like, making tobacco products easier to start using and even harder to quit. Big Tobacco depends on young people using their products to make a profit and keep them in business. And flavored vapes are kids’ product of choice. Teens who vape are 3x more likely to become daily cigarette smokers.